FLOURIDE FREE
CERTIFIED NATRUE
SLS & paraben free
Kids Tutti Frutti Toothpaste
$21.98 CAD
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Kids Tutti Frutti Toothpaste
$21.98 CAD
Our Kids Tutti Frutti Toothpaste is a naturally certified gel designed to make brushing fun and safe for little smiles.
No synthetic colours, no artificial flavours, and absolutely no parabens, SLS, or fluoride.
This vegan-friendly, cruelty-free toothpaste is NATRUE certified, giving parents peace of mind and kids a reason to smile every day.
- Made in New Zealand
- NATRUE certified natural
- Fluoride free
- No synthetic colours
- No artificial flavours
- SLS & Paraben free
- Vegan friendly
- Cruelty free
Made in New Zealand and naturally certified to the NATRUE standard.
Since 1923 Red Seal has made products with a simple belief: when you put incredible in, you get incredible out.
Frequently asked questions
What is NATRUE?
NATRUE is an international, not-for-profit association dedicated to protecting consumers and supporting manufacturers of natural and organic cosmetics.
A NATRUE badge is a trusted mark, indicating that the product and brand are committed to natural and organic practices. In the case of Red Seal, our toothpastes are certified natural to the NATRUE standard. To learn more about natural certification, visit www.natrue.org.
Does Red Seal toothpaste contain sweetener?
Stevia is the sweetener used in all of our NATRUE Certified toothpastes to give them a balanced taste that's pleasant to brush with.
Our NATRUE formulations also include Xylitol which aids in sweetening whilst inhibiting cavity-causing bacteria. Its ability to neutralize pH levels and inhibit bacterial growth supports oral health while providing a pleasant taste.
Is there Aluminium in Red Seal toothpaste?
Here at Red Seal we developed our toothpaste 30 years ago to offer a great-tasting more natural options for our customers. We continuously research and explore new, safer natural ingredients to enhance our products - over the years our formulas have evolved to include calcium-based ingredients, essential oils, and herbal extracts.
Magnesium Aluminium Silicate was used in most of our formulations however it has been removed and is no longer present in any of our new NATRUE certified ranges in Australia and New Zealand.
Are your toothpastes tested for heavy metals?
Red Seal toothpaste products are routinely tested for heavy metals to ensure safety and compliance.
The results for Red Seal Toothpaste range are as follows:
• Arsenic: < 0.1 ppm
• Cadmium: < 0.01 ppm
• Mercury: < 0.01 ppm
• Lead: < 0.1 ppm
These levels are well within the legislative requirements for quality and safety. Red Seal is committed to maintaining the highest standards in product quality and consumer safety.
What is SLS and is it in Red Seal Toothpastes?
SLS has been removed from our NATRUE Certified toothpastes.
Look for the NATRUE logo on the back of the pack to be sure. SLS is considered safe when used as recommended and historically, SLS was used in our toothpaste formulations when there were limited ingredient options for creating effective products.
However, as we've advanced our formulations with developing technology, ingredients and knowledge, we were able to phase out SLS from all Red Seal toothpastes in New Zealand and Australia.